To provide its clients the highest quality in suiting, Massimo Roma reaches out to the world’s capitals in the industry: Napoli & Biella. These two Italian cities are not only synonymous of great history in both tailoring and wool making, but they also mean superior craftsmanship, passion and style.
The history of sartorial tradition in Napoli (Naples in English) goes back to 1351 when Neapolitan elegance started to take shape with the birth of “Confraternita dei Sartori”. Napoli immediately became a fashion reference, nothing less than London and Paris.
In the 1800’s, the sartorial tradition in Napoli grew even bigger. The noble families all around the country were hiring Neapolitan tailors to get their clothes tailored and make sure they were up-to-date with their style. Often they traveled hundreds of miles in chariots, just to get measured and dressed by tailors in the beautiful city located at Vesuvio’s feet.
De Nicola, was probably the first name that became famous in the area, followed by Caggiula and Rubinacci.
In the 900’s, more tailored transformed their little “bottega” into fashion houses and turned into world references in the industry: Kiton, Isaia, Marinella are just few well-known of the many fantastic tailors still present in the area.
Today, the “stile Napoletano” is considered the best in the industry because of the innate elegance, the passion and their sublime craftsmanship.
The city’s reputation in producing the best wool in the world goes back all the way to the 1800’s (although some of their manufacturers started all the way back in 1600’s, such as Vitale Barberis Canonico). Back then, the most important business people in the industry realized that the area had all the perfect characteristics needed to produce wool: environment for breeding the sheep and clean water filled with minerals ideal for rinsing of the wool.
It is not a coincidence that world fashion houses such as Ermenegildo Zegna, Loro Piana, Cerruti 1881, Vitale Barberis Canonico 1663, Carlo Barbera, have their headquarters in this area.
Today, all high-end fashion brands refer to Biella when looking for top-quality and innovative fabrics, leaving no doubt on where the capital of the world in the industry is.
Massimo Roma – Fine Italian Menswear